Billy Corgan promotion laminateA PROMOTION...START TO FINISH

This page features a promotion from it's conception.  The Smashing Pumpkins were coming to town.  Virgin Records invited us to come up with a creative promotion.  Through an on-air contest, we invited 100 listeners to a secret, undisclosed location for them to meet Billy Corgan and Darcy of the Pumpkins.  In the event, which we would broadcast live, my Music Director sits next to Corgan, while the afternoon talent roams the crowd, taking questions.  The winners are sitting on pillows next to a fireplace in a tastefully, rented mansion.  The atmosphere was pleasing to both the artists and the winners.  And it sounded awesome on the air!  Keri, Marco, Bill and Dwight all deserve kudoos for this event.



THE FOLLOWING ARE ORIGINAL PLANNING SCANS
AS THE PROMOTION IDEA PROGRESSED.
Billy Corgan Promotion Outline #1Billy Corgan promotion laminate
 

Click to Listen to this Promo...

My handwritten Billy Corgan promo outline
 

Billy Corgan liner for use on-air
The Live Liner 

 
Billy Corgan memo of details for the airstaff
 

Details for the airstaff
Billy Corgan memo of details for all staff
Details for the ENTIRE staff
 
Billy Corgan memo details for the front desk

Information for the FRONT DESK

Wrapping up a fun promotion ...

PHOTO: Corgan, Darcy, myself
Pumpkin's Corgan & Darcy; Myself

This illustrates the complete organization, from beginning to end, of a unique
and successful promotion.  Made possible through cooperation of the
band's manager, record company, and above all our promotion staff, led
by Keri Lee, whose typed memo's are included above, which make all aspects
of the promotion clear to all. This illustrates the complete organization,
from beginning to end, of a unique and successful promotion. 
Made possible through cooperation of the band's manager, record company,
and above all our promotion staff, led by Keri Lee, whose typed memo's
are included above, which make all aspects of the promotion clear to all.