We were able to "pirate" a Pearl Jam concert,
print it to CD and give the CD's
away in one of our direct mail campaigns.
The offer of a free BOOTLEG Pearl Jam
CD gave us one of the largest responses to
direct mail that has ever been seen.
The song "Better Man" was on this CD and played
heavily long before being
released by the band itself.
BOOTLEG CD: Cover (top)
Inside (bottom)
In another direct mail campaign,
we offered tickets to EndFest
Just fill this out for us!
As happens occasionally, one
piece was sent to a competing station employee,
which garnered this friendly
response
Another direct mail piece let
them in on a "song of the day"-type contest.