EMAIL Lambert


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RADIO AIRCHECKS Alternative/Classic AOR/Adult Contemporary	AUDIENCE BAKERY Format Demos	PROMOS - SWEEPERS
Alternative Show Listen Here	Format Promo Demos Listen Here	Branded Channel Demos Listen Here
Classic AOR Show Listen Here	Classic AOR Format Demos Listen Here	Radio Commercial-Promos Listen Here
Adult Contemporary Show Listen Here	Adult Contemporary Format Demos   Listen Here	Radio Image Sweepers Listen Here

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RESUME DETAILS
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• Director of Rock, Alternative and New Media for upstart radio network
• Work with radio station owners, clients, management and air talent
• Facilitating on-air to online strategies for radio station websites
• Creative input for branding, positioning, slogans, production, websites
• Develop sales information packages for potential client
• On-air talent [CLICK HERE for Voice Track Breaks]

• Hired in the first group of Program Directors at XM Radio's nationwide service of over 170 channels
• Program Director of "Classic Alternative" channel, "Fred" (2000-2008)
• Program Director of "Current/90's Alternative" channel, "Ethel" (2002-2005)
• Developed channel's architecture from concept to on-air
• Conceived and initiated all channel branding, positioning and slogans
• Designed weekly programming grids
• Chose the music; designed and managed music categories, rotations and scheduling clocks
• Developed daily, weekly, monthly and annual programming features and spectaculars
• Wrote and guided on-air production of sweepers and promos
• Hired and managed assistants, on-air personalities and mentored interns
• Scheduled, programmed and mixed daily logs for on-air broadcast
• Worked with "Powergold" (music scheduling) and "Dalet" (mixing for on-air)
• On-air personality for two channels [CLICK HERE for Aircheck - XM47 Ethel]
  

• Managed staff of format directors and editors that provided content for radio station websites
• Developed and facilitated on-air to online programming, promotions and contesting
• Created quarterly goals and strategies for network deployment
• Built new relationships for content with companies such as MSNBC, UPI, Spin, InfoSpace
• Provided consultation with radio management and personalities concerning content
• Assisted in designing portal concepts and outlines for radio network distribution

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• Click HERE for Audio and Visuals from "The End"
  

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• Managed on-air personalities, promotion, marketing, production and music departments, while establishing a team atmosphere with clear goals and expectations
• Structured research focus groups, created perceptual studies and developed strategies to target and secure the desired objectives from the findings
• Fostered relationships with record companies, concert promoters and band managers, while securing recording artists for interviews, promotional events, concerts and cross-marketing strategies
• Worked with advertising agencies for campaigns with television, billboards, direct mail and telemarketing
• Enhanced branding opportunities through product positioning, targeting, marketing, promotion and programming tactics
• Worked with sales clients to develop promotional, marketing and contesting strategies
• Created sales materials and information packages useful for gaining client business and attention
• Planned and implemented annual operating budgets for each department
• Developed short and long-form programming features, shows and specials
• Experience with writing promotional liners and recorded commercials
• Utilized "Selector", "Powergold" and "MusicScan" software for program scheduling of each day's music

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KKBQ (93Q) / Houston
  Image Production Director  (CHR/Top40), 1984

• Wrote, produced and voiced image production, promos and sweepers
• On-Air personality with frequent artist interviews

• Assisted several Program Directors and consultants through many various format changes
• Programmed daily music logs for the entire station
• On-Air personality, commercial production, promotional appearances

Other Experience:

REI - Recreational Equipment Inc.
  Hiking-Camping Specialist
    Avid hiker, camper, mountaineer and outdoor photographer with related experience

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